hot topics

Four years ago, I had an experience where I believed that there were advertisements on my students’ standardized tests. (Please, read that story. It’s one of my favorites.)

That nightmare actually came true this week. Yes, my friends. The new standardized tests in New York feature plugs for commercial products. Supposedly, none of the companies paid to have their names included in the assessments. But at least six products (including Mug Root Beer and LEGO) were mentioned by name as part of the test questions. We don’t have a lot of details at this point, as teachers were asked not to talk about the content of the tests, but a few specific example can be found in this article, including the following:

Students at JHS 190 in Queens said the inclusion of some of the brands both within and after the reading passages left them scratching their heads — particularly when the questions had nothing to do with them.

“For the root beer, they show you a waitress cleaning a table and the root beer fell on the floor and she forgets to clean it up. Underneath, they gave you the definition that it is a soda and then the trademark,” said Marco Salas, an eighth-grader at the Forest Hills middle school.

I’ve got so much to say about the difficulty level of these new assessments which are supposed aligned with the Common Core. I also have a post in progress about the latest pushback against the CCSS (several states have pending legislation to drop the standards altogether, after millions of taxpayer dollars have been spent but before the standards have even been fully implemented.) So many standards and assessment rants, so little time.

But I think the commercialization of standardized tests in the name of “authenticity” is heinous enough to deserve it’s very own blog post. Let’s just start with that.

Am I being irrational here? Don’t for-profit companies already have enough influence on education? Shouldn’t schools be a place where children are free from the distraction of commercial pitches and the pressures of consumerism?  I’d love to hear your thoughts–what’s happening with product placement and ads in your school district?

UPDATE: This anecdote was just shared on my Facebook page (and an updated version of the NY Post article linked to above confirms): “After hearing from another parent how her daughter mentioned that on the 8th grade NYS test there was a passage about the Teen Titans, I asked my son if he had it on his exam too, and he said yes. They actually referred to the Green Teen Titan (which is part of a series that was just reintroduced to the Cartoon Network about 2 weeks ago), not having seen the prior series I don’t know if they normally associate them by color, but my son said it was very blatant on how they were making the connection to this new cartoon. This leads me to believe that they are placing products into the exams. Our children are just a demographic for them to market to, and corporate America is hoping to continue to dumb us down. Worse yet, here in NYC (and I believe in the rest of NYS), teachers and administrators have been told that if they discuss the exams in any way, they can be written up or fired, and parents are not allowed to know what is on the exams!!! One of the reasons why I have opted my kids out from taking these exams!”


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This is another one of those highly divisive issues that seem to plague large schools all across the country, yet I don’t see a lot of conversations about it online. Anytime there are multiple classes per grade level or subject area, teacher reputations spread throughout the community and parents (as well as students) begin to express a preference for one teacher or another. These requests might be submitted in writing to the principal, or shared casually. But either way, schools have a big decision to make: should they honor or deny parental requests for specific teachers?

Many people don’t realize the enormous amount of factors that are considered when creating class assignments before the beginning of the school year. There needs to be a semi-equal distribution of students by gender, achievement levels, and behavioral concerns (and balancing all three of these factors simultaneously is no small feat.) Special considerations must then be made for the placement of English language learners and students with special needs. Often student-teacher personality conflicts are considered, as well as interpersonal conflicts between students who need to be separated from their peers. Then, just when a near-perfect balance has been achieved, it’s announced that a student is transferring in or out of the school, and more changes have to be made on a weekly basis all throughout the summer. I’ve been involved in the process of student class assignments many times, and it can take hours for just a single grade level. When you add dozens of parent requests to the mix, the job becomes almost impossible.

That said, I believe that parents have the right to do what they think is best for their kids, and their concerns about the classes to which their children are assigned are valid. It’s been well-documented that the skills of a child’s teacher have a far greater impact than the reputation of the school as a whole. In other words, it’s better to have an outstanding teacher in an average school than an average teacher in an outstanding school. The issue goes far beyond just academic achievement: teachers shape students’ personalities, attitudes toward school, and outlook on life.  I certainly don’t blame parents for requesting an educator whose teaching style and personality is the best fit for their child.

So what’s a principal to do?

Picking and choosing which parental requests to honor creates a minefield of problems. What happens if one parent finds out his or her request was not honored but another parent’s request was?

If all parental requests are honored, the effect on the school can be chaotic. Parents who request specific teachers are often highly involved in their kids’ education and support learning at home. If all of those children are placed in one class, that means the other classes will have a disproportionately high number of families who are not actively involved in education. This creates a difficult situation for the other teachers, and an extremely unfair situation for the other kids, who may be assigned to less capable teachers simply because their parents weren’t able to advocate for the “star” educators. (Whether the toughest kids should go to the best teachers is another debate altogether.) When principals and teachers create class lists without input from parents, they have greater freedom to look at the big picture as they consider the needs of all students and how the school will function as a whole.

But if no parental requests are honored, principals run the risk of upsetting their most vocal and potentially supportive families. In some cases, those parents make the lives of both the teacher and the principal miserable until their kids are transferred into the desired classroom. Regardless of how well the parents handle the news, they’re still prevented from having a say in which person will assume a tremendous amount of responsibility for their child’s education over the course of 35 hours a week for almost an entire year. Parents can choose their children’s caregivers and babysitters–it seems natural that they’d have some sort of say in their kids’ teachers, as well.

What do you think? Is there a solution that’s fair for students, parents, and teachers? How are parental requests handled at your school?

 

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12 “myths” about education in Finland debunked

ed news and trends

The success of public schooling in Finland has been a huge topic of discussion in the education community over the past year. I’ve read a few good articles about it, including Why Are Finland’s Schools So Successful?, and was impressed with what I learned. So when the image to the left started circulating on social media, [...]

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Teacher job satisfaction hits lowest point in 25 years

21st century schools

That’s according to the 29th annual MetLife Survey of the American Teacher, an always fascinating analysis of teacher and principal perceptions of their work. The fact that teachers are increasingly less satisfied with their jobs is probably not surprising to you, but MetLife found that teachers’ satisfaction levels have dropped 23% since 2008, and that, to [...]

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Should the toughest kids be assigned to the best teachers?

behavior management

You know exactly which kids I’m talking about here–their faces appeared in your mind’s eye as soon as you read the blog post title.  These are the kids who are violent and relentlessly disruptive in class, the ones who have a reputation throughout the school as being incredibly difficult to handle. Each spring, the teacher’s [...]

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3 ways you can help schools after Superstorm Sandy

hot topics

I can’t imagine losing all the teaching materials I’ve bought over the years. But that’s what happened to many educators in the NYC area after Superstorm Sandy ripped through. Far too many teachers in New York and New Jersey found out last week that the roof over their classroom had partially collapsed or that six [...]

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The data doesn’t “prove” that technology increases student learning. So what?

21st century schools

Quick aside: A big thanks to everyone who has emailed, messaged on Facebook, etc. to ask how we’re doing after Superstorm Sandy. We really appreciate your thoughts and prayers. Our part of Brooklyn is just fine: our biggest problem is that we still don’t have subway service and the gas shortages are serious, so it’s tough [...]

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Is the term ‘classroom management’ outdated?

21st century schools

In the last few years, there’s been a growing amount of push back in the fringes of the educational community against the term “classroom management.”  In fact, some of the edubloggers that I most admire and respect have more or less dropped the term from their vocabulary, and their viewpoint is increasingly spreading into mainstream [...]

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Connectivity addiction: taking a weekly day of rest

hot topics

Apparently I upstaged my Alaska photos in last week’s “Digital Detox” post by mentioning off-handledly that I had started taking a 24 hour day of rest. There were a lot of great comments on that and questions about how I work it out from a practical stand point, so I thought I would share more. Obviously [...]

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Helping kids see failure as part of the learning journey

hot topics

Teaching kids how to cope with mistakes and failure is one of the toughest (and most important) aspects of our jobs as educators. Most of our schools are set up in a way that values a limited number of intelligences, so students who aren’t naturally successful in the traditional areas and core academic subjects often [...]

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How to get a job as a teacher

hot topics

There are LOTS of people looking for teaching jobs right now. My page called Job Interview Tips for Teachers was pinned on Pinterest over 14,000 times in three days. As a result, I started getting emails from new site visitors who were appreciative of the advice and looking for more information about how to get [...]

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Should teachers sell the materials they create?

hot topics

It’s safe to say that the edublogosphere was completely different when I started this site in 2003. Namely, there WAS no edublogosphere  then–all I had was a collection of static pages without a commenting or sharing system. Social media had not yet been invented. Neither had Google. There was no way for my content to [...]

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Parenting (and schooling) wisdom from the French

hot topics

This week, a friend loaned me her copy of Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting. And like her, I managed to devour the entire thing in two days. It’s one of those books you just can’t put down, and I couldn’t wait to write a review of it. Bringing Up [...]

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Stop Stealing Dreams: Free eBook from Seth Godin

21st century schools

This is something you’re going to be hearing A LOT about, all over the edublogosphere and social media, and even beyond. I hope. Because it’s something that I think every educator needs to read. We all know that our world and its economy is changing, but school is not. Our system of school is broken. [...]

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Artificial benchmarks and forcing kids to “catch up”

hot topics

The fabulous Charity Preston shared this question recently on her Facebook page: The responses from teachers were fantastic (click the screen shot above to read all the comments): a personalized alphabet chart, specific songs/books/movements, and a number of commercial reading programs (including The Letter People, which I adore!) Many people mentioned the need for starting the [...]

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A counter-intuitive way to re-energize ourselves

hot topics

There have been some good discussions around the web lately about why there aren’t more educators who participate in self-directed professional development–that is, reading education blogs and websites, conversing about educational topics on Twitter/Facebook/Google+, or participating in virtual and real-life conferences, chats, and edcamps. So many great resources are underused, which gets people are asking: what [...]

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Redefining the role of teacher for ourselves

21st century schools

Every now and then I encounter an article that changes everything for me–a perspective that makes me rethink my entire understanding of the work I do and the direction in which our schools are headed. This is one of those articles. There is an undeniable struggle right now for teachers to re-establish themselves as the [...]

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When does “boring” mean “unnecessary”?

21st century schools

Kristi Munno wrote an excellent article called Do I really have to learn that? Why curriculum needs an intervention. She talks of how her fourth grade daughter hates learning topics and skills that she views as outdated. Kristi writes: As a parent, I told her that yes she had to learn it, and yes she [...]

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When leaders lack the background to…well, lead

ed news and trends

The clothing store The Gap is failing. Sales have been drastically down. In fact, the clothing chain recently had “the worst showing of all 23 major retailers tracked by Thomson Reuters.” The problem could be the products themselves. But experts are blaming the company’s CEO. Why? He has zero experience in the necessary field. Check [...]

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Writing sentences for punishment

classroom management ideas

Would you ever or have you ever assigned a student to write their name 50 times as punishment for not writing their name on an assignment? That’s the question that was posed on my Facebook wall this week. Dozens of teachers responded with a huge range of answers: The discussion was fascinating (I highly recommend [...]

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