Sponsor and Ad Inquiries
Thank you for your interest in becoming a sponsor of The Cornerstone website/blog. The site was first established in 2003 under the name Ms. Powell’s Management Ideas for Teachers, and moved to TheCornerstoneForTeachers.com domain in 2008. The old site was connected to the new via 301 redirects so all page ranking and incoming links remained intact. By becoming a sponsor, you have the opportunity to take advantage of The Cornerstone’s 4.2 million page views in 2012.
Reach Statistics (current as of 2/1/13)
- 28,429 incoming links from other education websites
- 1,021 newsletter subscribers/message board forum members
- 3,409 blog subscribers
- 23,533 Facebook followers
- 1,846 Twitter followers
- 248 Google Plus followers
- 7,647 Pinterest followers
The Cornerstone averaged 450,000 page views per month in 2012, ranging from 350K in the winter/spring (months which historically have always had the lowest traffic) to 550K+ in the summer/fall. Peak traffic months are June-September. Here are the traffic statistics for January 2013 according to Google Analytics:
- 353,556 page views
- 115,705 visits
- 98,432 unique visitors
- PageRank 4
- Page 1 keyword ranking
- 87% of site visitors are from the United States, 3% are from Canada, 2% from Australia, 1% from the UK. The remaining 7% are from other countries.
- 95% of site visitors view the site in English, with a growing number of French translations in the past few months.
- 93% are female.
- 94% are aged 24 or older, with 33% between the ages of 25-34 and 32% between the ages of 35-44.
Advertisement and Sponsorship Guidelines
- All ads must have relevance to people within the education community (teachers, parents, homeschoolers, etc.)
- I reserve the right to reject any ad I deem inappropriate or irrelevant for site visitors, and may remove existing ads at any time.
- Links must lead to developed websites; no parked domains, spam sites, or adult material.
- Refunds are not given for any reason.
- Paid links use the no-follow tag in accordance with Google guidelines.
- All paid links are disclosed as such even when not required by FTC guidelines, out of respect for my readers.
Ad Displays and Text Link Options (All Pages/Posts)
There are over 3,000 pages of content on The Cornerstone website/blog. Ad rates vary according to size, placement, and whether you want the ad to appear on every page of the site or selected page(s). Note that all sidebar ads appear below the fold to avoid Google ranking penalties.
- Sidebar text link: $45 monthly
- Sidebar 200×200: $65 monthly
- Footer text link: $35 monthly
- Footer 480×60 (or similar horizontal): $80 monthly
A 10% discount is given for 6 month placement. Full payment is due in advance to qualify for the discount.
Ad Displays and Text Link Options (Selected Pages/Posts)
You can place ads directly into the end of content on selected pages/posts that are tightly aligned with your site and target demographics. 6 month placement is required and a discount of 20% is given for 12 month placement. Rates are higher for pages that receive more traffic:
- Text link which appears at the end of a page/post under the header “Sponsored Resources” (or similar wording): $65-$125 per page for 6 months
- 200×200 (or similar) ad embedded in content (similar to the appearance of Google Adsense): $125-$245 per page for 6 months
Discounts are given if you would like to place ads on multiple pages. Permanent link rates are also available.
Please note that I do not accept embedded paid links in my regular pages, posts, and other site content, as these are confusing to readers and erode their trust. If you wish to have a link integrated naturally into an article, you should purchase a blog post sponsorship (explained below) which clearly discloses to readers that the article and its link(s) are sponsored.
Blog Post Sponsorship Options
Due to the large volume of requests for guest blog posts, link displays, and product/site mentions and reviews, I am providing four options for sponsorship on a very limited basis (typically no more than one every 4-6 weeks). All of these options are also available for static pages on the website:
- Sponsored Blog Mention: I will compose an original blog post that mentions a topic related to your product, website, etc. For example, an article on transition tips could include a suggestion that teachers use a timer and include a link to the timer your company sells. The post will be no less than 500 words and include no more than 1 link to your product/site. All words and opinions will be my own. I reserve the right to reject any sponsored mention request for products/sites that I do not believe will provide a substantial benefit to my readers: if I would not use your product/site myself, I will not write a sponsored mention for it. Once written, I will send the post for your approval. After you’ve submitted a payment of $125, the post will go live on the site. I will promote the blog post via at least 2 social media sites.
- Sponsored Blog Feature: I will compose a blog post that features (is almost entirely about) your product, website, etc. For example, if you have a website that provides math activities for kids, the post could be a review explaining the benefits of your site for children and suggest ways the site could be integrated in the classroom. The post will be no less than 500 words and include no more than 2 links to your product/site. Video reviews are available for a small additional fee and will be uploaded to YouTube. All words and opinions will be my own. I reserve the right to reject any sponsored post request for products/sites that I do not believe will provide a substantial benefit to my readers: if I would not use your product/site in my own classroom, I will not compose a sponsored post about it. Once written, I will send the post for your approval. After you’ve submitted a payment of $375, the post will go live on the site. I will promote the blog post via at least 2 social media sites.
- Sponsored Guest Blog Mention: You may compose your own post to be published on The Cornerstone blog which is about a topic related to your product/company. For example, if you sell gross motor development products for kids, your post would include teachers tips for helping students in the area of motor skills. One mention of your product may be integrated into the post with one link to your product/site. Your post should be 400-700 words. I reserve the right to reject any guest blog post that is not grammatically correct and/or relevant and engaging to educators who read my blog: if I would not use your product/site myself, I will not allow a sponsored guest blog post mention about it. The tone should be informative yet casual and not overly self-promoting, and must be entirely original so that I do not get penalized by Google for duplicate content. All posts must be approved by me prior to publication and may require revisions. Once the post is approved, you may send a payment of $100 and the post will go live on the site. I will promote the blog post via at least 2 social media sites.
- Sponsored Guest Blog Feature: You may compose your own post to be published on The Cornerstone blog which features (is almost entirely about) your product, website, etc. For example, if you provide online teacher mentoring services, your post would explain the benefits of your mentoring service for teachers. Your post should be 400-700 words and include no more than 2 links to your product/site. I reserve the right to reject any guest blog post that is not grammatically correct and/or relevant and engaging to educators who read my blog: if I would not use your product/site myself, I will not allow a sponsored guest blog post about it. The tone should be informative yet casual and not overly self-promoting, and must be entirely original so that I do not get penalized by Google for duplicate content. All posts must be approved by me prior to publication and may require revisions. Once the post is approved, you may send a payment of $325 and the post will go live on the site. I will promote the blog post via at least 2 social media sites.
- Brand Ambassadorship: This sponsorship opportunity goes beyond a one-time post or link and encompasses long-term product integration throughout the site and social media. As an ambassador for your site/company/product, I will mention and promote your brand throughout a pre-determined period in ways that are meaningful and relevant to readers. All mentions on my website/blog will be disclosed as a sponsored partnership. There are an extremely limited number of brand ambassadorship opportunities, as I prefer to work with only 1-2 companies at a time, and brands must be extremely high-quality with outstanding resources for educators. Brand ambassadorship rates can be negotiated through cross-promotional ventures: please contact me for more information.
Since the creation of this website, I have always (and will continue to always) indicate when a post or product is sponsored. All give-aways and promotional items sent to me are identified as such out of respect for my readers.
Sponsorship rates may be waived for companies which have a long-standing history with me and/or this website, i.e. some book reviews are provided without compensation other than a review copy and give-away copy. Significant discounts may be offered to non-profit organizations–just ask!
Product Review and Book Reviews
Once a month, I review a book that is either tightly or loosely related to education. There is no charge for book reviews. My request is that the publisher/author sends me a review copy and an additional copy to give away to a reader. You can see the complete list of book reviews/give-away posts here. Cooperating publishers include ASCD, Jossey-Bass, Eye on Education, Kaplan, and many others.
Some product reviews may be offered at a significant discount (or at no cost) to companies who offer a give-away for readers. Please email your inquiry to angelawatson [at] live [dot com.
Examples of Sponsored Posts
A sponsored blog post/guest blog post is a new option for partners. The sponsored posts run only every 4-6 weeks to ensure that the vast majority of posts on the site are not product-based. You can see recent examples here:
Other sponsors prefer to have a static page rather than a blog post for SEO purposes, as the static pages are always linked from the navigation menu. An example of a sponsored page is here.
An example of a text link on an individual static page can be viewed here.
The sponsored post series now called Ask Angela Anything also runs monthly. This is an advice column in which teachers can submit their questions anonymously for me to answer. At the beginning of each post in the series, the following line appears: "Though the content of the post is completely mine, the series is sponsored by companies and organizations that are committed to providing high-quality resources for educators, This month’s post is brought to you by __" followed by a quick blurb about the company. Typically, companies sponsor this series for several months to increase their exposure at a discounted rate.
Social Media Promotion
Occasionally, I accept requests to promote teaching-related resources via social media (Facebook, Twitter, and Pinterest). I've found that Pinterest drives the most web traffic and is the best way to share resources without making users feel like they are seeing a hard-sell ad. If you are interested in having me share your site/product on any of these three social media sites, please email me to discuss a customized sponsorship plan.
Submit Your Request
Please send inquiries and proposals via email to me at angelawatson [at[ live [dot] com. Include the following information:
- Your name
- Link the ad/sponsorship would go to
- Text of the ad/sponsorship or description of its content and appearance
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